Position: Senior Marketing Specialist

Position: Senior Marketing Specialist
Employment Type: Full time
Pay Band:
Location: Princeton Junction, N.J.
Start Date: February 1, 2024

International Process Plants (IPP), the world’s leading source of quality, used industrial process plants, process systems, and process equipment with company-owned offices in 14 countries to meet the needs of over 160,000 customers globally, is looking for an energetic and intuitive Senior Marketing Specialist with exceptional leadership and communication skills. Proven ability to identify marketing opportunities and deliver effective strategies to generate results. Experienced in marketing planning, writing, and branding. Adept in online and traditional marketing, and skilled in visual communications.

The goal of this position is to deliver effective marketing programs that drive revenue growth and elevate the brand.

This person will:

  • Establish effective working relationships with sales to ensure that IPP’s products and services are implemented through sales enablement and marketing demand generation programs.
  • Develop and deliver appropriate sales enablement tools.
  • Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is especially important.

Responsibilities

  • Create content for marketing collateral, email campaigns, website/blog/social media, and other initiatives.
  • Articulate product and service offerings, key benefits, and messages for use by sales and marketing
  • Work with Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral
  • Create compelling marketing campaigns to produce results (leads)
  • Experienced with hubspot.com or similar CRM, expert-level proficiency with Microsoft Word, PowerPoint, and Excel
  • Drive campaign management and measure effectiveness for client acquisition programs across multiple channels
  • Help on press releases, contributed articles, presentations, events, and conferences
  • Internal reporting and other duties as assigned Lead Generation & Sales Enablement
  • Create effective, compelling positioning, messaging, and sales tools that are understood and used
  • Stays abreast of market trends to drive topics for client webinar and whitepaper strategies
  • Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients.
  • Creative thinker, excellent listener, and communicator
  • 5-7 years of professional marketing experience desired
  • Ability to communicate with all levels of an organization comfortably.
  • Ability to manage multiple projects with varying priority at one time –to deliver results on time and under budget.
  • Bachelor’s degree or equivalent professional experience

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